Would a stranger trust your website?
Enter any URL — yours, a prospect's, a competitor's. We pull every trust claim the site makes — client logos, team size, testimonials, certifications — check what's actually verifiable, and show you the exact algorithm behind the number.
Takes about 20 seconds. We'll email the full report — no call, no card.
Most claims check out. Two testimonials can't be attributed to a named person.
A buyer decides whether to believe a company long before they talk to it.
Every site says the same things: trusted by leading brands, results-driven team, five-star reviews. A visitor can't tell which of those are true, so they look for evidence — a named client, a real person behind a quote, a company that can be reached.
The Digital Trust Score measures what a careful stranger would find if they went looking. Run it on your own site to find the gaps, or on a competitor's to see where they're stronger than you.
We publish the entire algorithm
Six weighted categories. Each one scores 0–100 on evidence we can point at, then rolls up into a single number. The same method runs on your site as on everyone else's.
Social proof & client claims
Logos in a trust bar, named clients, or 'we've worked with X' claims, checked for a real, findable relationship.
25%Team & company facts
Claims like team size, years in business, or founding date, checked against the domain's registration age and the company's public LinkedIn page.
20%Testimonials & reviews
Quoted testimonials and review scores, checked for attribution (a real, findable person) rather than anonymous or stock quotes.
20%Credentials, certifications & awards
Badges, certifications, partner-tier claims, and awards, checked for a link to the issuing body or the award announcement.
15%Transparency & contactability
Whether the site is straightforward about who runs it: a real address, working contact details, and named leadership.
10%Internal consistency
Whether the numbers and claims the site makes agree with each other from page to page.
10%A claim scores only if a stranger can confirm it from a public, named source. No manual adjustment, no pay-to-improve.
Read the full method →A report you could hand to your CEO on Monday
- 1
Your score, and what it's next to
A single 0–100 number with the trust band it falls in, so you know whether this is a tune-up or a rebuild.
- 2
Category-by-category breakdown
Six scores with the weight each carries, so you can see which one is dragging the total down.
- 3
The evidence behind every claim
For each claim on the site: what we looked for, what we found, and the source we found it in.
- 4
A prioritised fix list
Ordered by score impact against effort — the changes worth doing this week, and the ones that can wait.
See what a site proves — and what it only claims
Takes about 20 seconds. We'll email the full report — no call, no card.